ARUNDEL — In an effort to build a better sense
of community and establish its own identity, the town of Arundel has
invested in a marketing and branding analysis through Chesapeake Group.
Howard
Kohn of Chesapeake Group presented the preliminary results of the
analysis to the Board of Selectmen during the board's July 8 meeting.
Based on a recent survey on the town's website and a series of
interviews, Kohn outlined the town of Arundel's strengths, weaknesses,
potential opportunities and some issues that the town will need to
address.
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