Arundel’s Economic Development Committee continues to wade through marketing and branding study
ARUNDEL — Improved marketing of Arundel to nonresidents was the focus of a meeting of the Economic Development Committee Tuesday, Aug. 13.
The focal point of this particular phase centers on discussion of economic opportunities and implementation strategies and review of municipal tag lines.
For $25,000, Arundel commissioned the Chesapeake Group earlier this year to survey every facet of its natural, social and fiscal climate — a process estimated to take about five months.
The Economic Development Committee is trudging through phase 4 of 6 in the market and branding study facilitated by The Chesapeake Group.
The firm, founded in 1974 as an “independent economic analysis, impact development related project planning firm,” vows to meet the standards elucidated in Arundel’s request: “To support the community’s current effort to formulate a Comprehensive Economic Development Plan that will direct future land use policy and municipal investment decisions for the next 10 years.”
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